PUBLICATION
Hoover Magazine

ROLE
Freelance Writer / Contributing Writer

FEATURE
Founder Profile: Kate Zills

SCOPE OF WORK
Editorial Concept Development
Founder Interview
Narrative Development & Storytelling
Brand Positioning Through Editorial
Writing & Final Story Development

YEAR
2021

Kate Zills didn’t set out to build a beauty brand. But once she uncovered what was really in everyday skincare, the engineer in her couldn’t look away. Fueled by science and a personal health scare, she launched a clean beauty brand with a mission to do better. I helped bring her story to life in an editorial feature that earned industry recognition and helped define her brand’s voice from the start.