Marketing Leadership On Call 

Fractional strategy, brand direction and expert copywriting support for founders and brands who don’t have time to waste.

A smiling blonde woman in a black top standing outdoors in an urban setting.

Hi, I’m Amy!

With over a decade of experience leading strategy and storytelling for healthcare, tech, and mission-driven brands, I am a methodical architect of growth and a writer who knows how to move people.

I’ve sat at the table with executive teams, high-profile physician leaders, and start-up founders to ensure their brands get clear, get noticed, and get results. I help organizations cut through the ambiguity, find their voice, sharpen their message, and connect with the people who matter. I turn mess into momentum, plans into punchlines, and bring the kind of scrappy that actually scales.

And the best part? It’s all without the bloated agency price tag.

Let's Talk Specifics - It's Free!

Why Partner With Me

With 13+ years in brand strategy, healthcare marketing, and editorial storytelling, I’ve been in the trenches leading launches, reshaping narratives, and delivering work that performs. My work is smart, scrappy, and built to drive both conversions and conversations without six layers of approvals or a bloated agency budget. I’ve also won an award or two along the way.

I’m also chronically online which means I’ve got a sixth sense for what cuts through the noise, what makes people care, and how to turn all of that into messaging that moves.

You’re not here for fluff. You want someone who can untangle the mess, sharpen the message, and bring ideas to life in a way that connects and converts.

That’s where I come in. It’s like having a CMO, creative director, and copywriter — all in one inbox-friendly package.

Tools in my Toolkit

This Is The Part Where Things Get Good

You’ve got a business to run and no time for vague ideas, bloated decks, or content that sounds like everyone else. You need sharp messaging, focused strategy, and real traction.

That’s what I deliver. Full scope energy without the full time hire.

Here’s how I do it.

  • I sit at the intersection of brand strategy and editorial storytelling — and that mix is what makes my work connect. I help brands shape what they say and how they say it, so their voice is clear, compelling, and deeply aligned with business goals.

  • Whether I’m building a GTM plan or finessing website copy, I bring structure, insight, and a tenacious point of view that helps clients stop spinning and start scaling. No bloated process. No recycled decks. Just high-impact marketing that makes people care and take action.

  • Ideas are great, but without a point person to take the reins, streamline the chaos and move the work forward, you end up with a pile of potential and nothing to show for it. I bring calm to the storm with clear roadmaps, simple processes, and a bias for action. Whether it’s corralling stakeholders, untangling brand bloat, or actually shipping the thing, I help teams move with clarity and confidence.

What My Clients Have Said

  • Rebecca Cleckler, Mortgage Loan Officer & Divorce Guidance Specialist

    "Working with Amy has been an absolute joy. She's a true go-getter, full of creativity, passion and the kind of enthusiasm that inspires everyone around her. Her attention to detail is incredible, and it shows in every part of the website she's built for me. Amy doesn't just complete a project; she elevates it. I couldn't be happier with her work and highly recommend her to anyone looking for someone ehose both talented and genuinely invested in delivering something exceptional."

  • Tarra Lowe, Baptist Health South Florida

    “Amy is a pleasure to work with and helps to keep everything running smoothly and on task. She is always helpful and has a creative and strategic mindset in providing recommendations that will benefit my service lines. She is a true collaborator, and I always look forward to my meetings with her.”

  • Mary Adam, Baptist Health South Florida

    “I cannot say enough wonderful things about Amy! I partnered with Doximity for over 3 1/2 years with Amy leading the way for our health system. She's an exceptionally talented and detail-oriented project manager, always ensuring our projects are innovative and successful. She's a fantastic collaborator and keeps everything moving forward seamlessly, ensuring our team met every deadline.”

  • Betsy Davidian, Memorial Sloan Kettering Cancer Center

    “Amy is a delight to work with. Not only is she organized and collaborative, she brings such innovative ideas to the table and is also an all around great person. Her positive energy is contagious and seeps into all she does.”

  • Icon of three people within a circular badge

    Award-Winning, Published Writer

    Bylines and features in multiple magazines, blending storytelling and strategy from the start

  • Black computer cursor icon inside a scalloped white circle

    Too Many Projects To Count

    Websites, Campaigns, Brand Messaging, Editorial Content, and GTM Strategies Across Multiple Industries

  • Black background with a white heart inside a wavy-edged circular border

    13+ Years of Experience

    in Demand Generation, Brand Strategy, Copywriting, Asset Production and Marketing Leadership

Real Brands, Real Outcomes

  • Child wearing a yellow cap and a gray hoodie sitting on a playground platform near a yellow tic-tac-toe panel, with a pink and red slide in the background on a sunny day.

    Building A Community Playground

    Crafted and led the winning grant proposal that secured $15K in KaBOOM! funding for Chilton County YMCA — turning strategy and storytelling into a real-world playground for local kids.

    View Project
  • Medical team in surgical scrubs gathered around a sterile operating table in an operating room, preparing or conducting a surgery.

    From Client Insight to $1M+ Product

    Turned real client feedback into a new product for Doximity, launching Physician Onboarding, which generated $1M+ in first-year revenue with Lifepoint Health as the flagship partner.

    View Project
  • Baby shower decor and supplies including a onesie with colorful letters spelling 'BROOKWOOD BABY,' a small birthday cake with sprinkles, pastel-colored balloons, gold forks, and a 'happy birth day' card or sign.

    Creating a Signature Moment for New Moms

    Led the strategic launch of the Birth Day Box at Brookwood Baptist Medical Center, transforming patient insights into a meaningful, memory-making experience.

    View Project
  • A dark-colored dropper bottle labeled 'made' with 'Magic City' and product description, placed on pink flower petals.

    Crafting Brand Voices That Actually Stick

    This collection of work spans industries and formats, but it’s all grounded in the same thing: smart, personality-driven copy that works and sounds unmistakably like them.

    View Projects

FAQs

Hands typing on a laptop keyboard, wearing a smartwatch and a ring, on a wooden table.

  • Whether you’ve got a clear plan or a half-baked idea, we’ll figure it out together, starting with a free consult.

  • Pricing depends on the scope and how fast you need to move. I’ll always be upfront, keep it fair, and get your sign-off before anything kicks off.

  • I do my best work with decision-makers, fast movers, and teams that value collaboration, not just delegation. I also don’t take on copy that’s just chasing keywords. If it doesn’t have strategy behind it, I’m probably not your person.

  • Absolutely. If you need one signed before we talk specifics, just send it over. I get that trust matters, especially when you're sharing the messy middle of a big idea.

Get in Touch!

If your messaging feels messy or your strategy stalled, I’m here to help you untangle it. Let’s talk.

Book Free Discovery Call