What I Do

I help founders and healthcare brands bring clarity to complex marketing moments, then turn that clarity into momentum.

Whether you need to sharpen your positioning, launch something that matters, or bring order to work that’s already in motion, I step in with senior-level judgment and hands-on execution. We can work together on focused projects or through plug-in, fractional support, depending your priorities.

Let’s Talk Specifics

  • Campaign Strategy & Launch Support

    I shape strategies for campaigns, content, and launches, turning goals into real plans. Whether launching a product or managing a complex campaign, I plan the strategy, materials, and timing and push it toward success.

  • Video Production Oversight

    Bring your brand to life with scroll-stopping video. I guide every phase from storyboarding and scripting to vendor coordination and final cut to ensure the end product connects emotionally and delivers strategically.

  • Photoshoot Direction

    From casting to lighting to art direction, I handle the details that make the difference. I collaborate with creative teams and photographers to ensure every shot feels authentic, on-brand, and worth the investment.

  • Content Strategy

    With ghostwritten articles and detailed case studies, I provide clear, purposeful words carefully tailored to meet your specific needs. Additionally, I can thoughtfully repurpose stories, past campaigns, and older materials to build trust, enhance engagement, and drive results, all delivered with the right level of polish and professionalism.

  • Website Strategy, Copy & Build-Out

    Your website should be more than a pretty homepage. I manage website projects end-to-end: strategy, messaging, copywriting, design direction, and hands-on build (primarily on Squarespace). From updating an existing site to launching a brand-new one, I create clear, compelling, conversion-minded experiences.

  • Program & Partnership Enablement

    I help brands find the right partners to create real collaborations that grow their audience, build trust, and boost community engagement. I create clear tools, guides, and training to improve partner skills and make your projects more successful. From onboarding to easy-to-use resources, I make your brand trusted and ready for lasting growth.

  • Persona & Audience Development

    Knowing your audience isn’t enough. You need to understand them. I turn scattered insights into story-driven personas and tailored messaging frameworks that align your brand voice to what your audience actually needs, wants, and responds to.

  • Research & Positioning

    You can’t stand out if you sound like everyone else. I lead qualitative research and competitor analysis to help you understand where you fit and where you can break through. Then I translate those insights into positioning that’s clear, true, and built to last.

  • Fractional Support

    Not ready for a full-time hire? Need a pinch hitter or fresh eyes on a campaign? I plug into existing teams to fill the gaps — bringing marketing leadership, strategic thinking, and fast-turn creative that keeps things moving (and keeps your sanity intact).