I’m Amy. A mama, marketer, writer, and problem-solver with 12+ years of experience creating campaigns, content, and brand experiences that do what they’re supposed to: connect with people and drive results. My work lives at the intersection of strategy, storytelling, and business results, whether I’m leading GTM plans for digital health products, reshaping public perception for hospital systems, or scripting brand campaigns for local magazines.

I’ve helped brands show up more clearly, connect more meaningfully, and grow with purpose. I’ve ghostwritten physician thought leadership, designed onboarding programs that delivered over $1M in new revenue, and written grant proposals that turned into actual playgrounds. And once, while developing a maternity campaign, I secretly toured a competitor hospital while very pregnant. (Curious? Always. Subtle? Working on it.)

Along the way, I picked up an Alabama Press Association award and developed a reputation for sharp thinking, clean copy, and creative that doesn’t just look good. It works.

When I’m not in the thick of a Google Doc, I’m wrangling two wild and wonderful daughters, reading under-the-radar memoirs, or surviving life in a divided household: I’m Auburn, he’s Alabama. It’s loud, but it works.

If you’re looking for a partner who can turn insight into action and make it sound good along the way, let’s talk.