To help Shelby Baptist Medical Center connect with patients on a deeper, more human level, I led the development of a testimonial video that told Kelly’s story — a stroke survivor whose outcome could have been very different. From concept and scripting to production and final cut, we created a powerful narrative that brought clinical quality to life and reinforced trust in the brand.

My role included:

• Concept development
• Interview prep + scripting
• Vendor coordination + production oversight
• Final review + stakeholder buy-in