A Clean Start with Made Simple Living

Kate Zills didn’t set out to build a beauty brand. But once she uncovered what was really in everyday skincare, the engineer in her couldn’t look away. Fueled by science and a personal health scare, she launched a clean beauty brand with a mission to do better. I helped bring her story to life in an editorial feature that earned industry recognition and helped define her brand’s voice from the start.

My role included:
• Editorial concept development
• Founder interview + narrative shaping
• Tone-of-voice + positioning strategy
• Final review + stakeholder alignment