Hi, I’m Amy.

With over a decade of experience leading strategy and storytelling for healthcare, tech, and mission-driven brands, I help organizations find their voice, sharpen their message, and connect with the people who matter. I turn mess into momentum, plans into punchlines, and bring the kind of scrappy that actually scales. And the best part? It’s all without the bloated agency price tag.

My Approach

Sharp Perspective

A sharp perspective means I don’t just run with the brief. I ask what’s behind it. What are we really solving? What’s being overlooked? My clients bring me in when they need more than great copy. They want someone who’ll poke holes, bring focus to the chaos, and create work that actually works. I turn ambiguity into clarity, strategy into story, and ideas into action. No fluff. No filler. Just smart, effective work that gets noticed.

Strategic Storytelling

I work with clients to clarify their message, sharpen their voice, and make sure every word ladders up to something bigger. Whether we’re building from scratch or cleaning up what’s already there, I bring structure, strategy, and just enough edge to make it land. Because good storytelling isn’t just about sounding good — it’s about building trust, driving action, and actually getting somewhere.

  • Award-Winning, Published Writer

    Bylines and features in multiple magazines, blending storytelling and strategy from the start

  • Too Many Projects To Count

    Websites, Campaigns, Brand Messaging, Editorial Content, and GTM Strategies Across Multiple Industries

  • 13+ Years of Experience

    in Demand Generation, Brand Strategy, Copywriting, Asset Production and Marketing Leadership

Real Brands, Real Outcomes

  • Building A Community Playground

    Crafted and led the winning grant proposal that secured $15K in KaBOOM! funding for Chilton County YMCA — turning strategy and storytelling into a real-world playground for local kids.

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  • From Client Insight to $1M+ Product

    Turned real client feedback into a new product for Doximity, launching Physician Onboarding, which generated $1M+ in first-year revenue with Lifepoint Health as the flagship partner.

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  • Creating a Signature Moment for New Moms

    Led the strategic launch of the Birth Day Box at Brookwood Baptist Medical Center, transforming patient insights into a meaningful, memory-making experience.

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  • Crafting Brand Voices That Actually Stick

    This collection of work spans industries and formats, but it’s all grounded in the same thing: smart, personality-driven copy that works and sounds unmistakably like them.

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What Clients are Saying

“Amy is a pleasure to work with and helps to keep everything running smoothly and on task. She is always helpful and has a creative and strategic mindset in providing recommendations that will benefit my service lines. She is a true collaborator, and I always look forward to my meetings with her.”

Tarra Lowe, Baptist Health South Florida

Get in Touch!

If your messaging feels messy or your strategy stalled, I’m here to help you untangle it. Let’s talk.

FAQ

  • Whether you’ve got a clear plan or a half-baked idea, we’ll figure it out together, starting with a free consult.

  • Pricing depends on the scope and how fast you need to move. I’ll always be upfront, keep it fair, and get your sign-off before anything kicks off.

  • I do my best work with decision-makers, fast movers, and teams that value collaboration, not just delegation. I also don’t take on copy that’s just chasing keywords. If it doesn’t have strategy behind it, I’m probably not your person.

  • Absolutely. If you need one signed before we talk specifics, just send it over. I get that trust matters, especially when you're sharing the messy middle of a big idea.