Marketing Leadership On Call
Hi, I’m Amy!
With over a decade of experience leading strategy and storytelling for healthcare, tech, and mission-driven brands, I am a methodical architect of growth. I help organizations cut through the ambiguity, find their voice, sharpen their message, and connect with the people who matter. I turn mess into momentum, plans into punchlines, and bring the kind of scrappy that actually scales. And the best part? It’s all without the bloated agency price tag.
Senior-level strategy, copy, and support for founders and brands who don’t have time to waste—full-scope energy without the full-time hire.
Why Partner With Me
With 13+ years in brand strategy, healthcare marketing, and editorial storytelling, I’ve been in the trenches leading launches, reshaping narratives, and delivering work that performs. I’ve sat at the table with executive teams, high-profile physician leaders, and start-up founders to ensure their brands get clear, get noticed, and get results. My work is smart, scrappy, and built to drive both conversions and conversations without six layers of approvals or a bloated agency budget.
And yes, I’m chronically online which means I’ve got a sixth sense for what cuts through the noise, what makes people care, and how to turn all of that into messaging that moves.
You’re not here for fluff. You want someone who can untangle the mess, sharpen the message, and bring ideas to life in a way that connects and converts.
That’s where I come in. It’s like having a CMO, creative director, and copywriter — all in one inbox-friendly package.
This Is The Part Where Things Get Good
You’ve got a business to run and no time for vague ideas, bloated decks, or content that sounds like everyone else. You need sharp messaging, focused strategy, and real traction.
That’s what I deliver. Here’s how I do it.
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I sit at the intersection of brand strategy and editorial storytelling — and that mix is what makes my work connect. I help brands shape what they say and how they say it, so their voice is clear, compelling, and deeply aligned with business goals.
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Whether I’m building a GTM plan or finessing website copy, I bring structure, insight, and a tenacious point of view that helps clients stop spinning and start scaling. No bloated process. No recycled decks. Just high-impact marketing that makes people care and take action.
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You don’t just need ideas — you need someone who can take the reins, streamline the chaos and move the work forward. I bring calm to the storm with clear roadmaps, simple processes, and a bias for action. Whether it’s corralling stakeholders, untangling brand bloat, or actually shipping the thing, I help teams move with clarity and confidence.
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Award-Winning, Published Writer
Bylines and features in multiple magazines, blending storytelling and strategy from the start
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Too Many Projects To Count
Websites, Campaigns, Brand Messaging, Editorial Content, and GTM Strategies Across Multiple Industries
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13+ Years of Experience
in Demand Generation, Brand Strategy, Copywriting, Asset Production and Marketing Leadership
Real Brands, Real Outcomes
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Building A Community Playground
Crafted and led the winning grant proposal that secured $15K in KaBOOM! funding for Chilton County YMCA — turning strategy and storytelling into a real-world playground for local kids.
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From Client Insight to $1M+ Product
Turned real client feedback into a new product for Doximity, launching Physician Onboarding, which generated $1M+ in first-year revenue with Lifepoint Health as the flagship partner.
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Creating a Signature Moment for New Moms
Led the strategic launch of the Birth Day Box at Brookwood Baptist Medical Center, transforming patient insights into a meaningful, memory-making experience.
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Crafting Brand Voices That Actually Stick
This collection of work spans industries and formats, but it’s all grounded in the same thing: smart, personality-driven copy that works and sounds unmistakably like them.
What Clients are Saying
“Amy is a pleasure to work with and helps to keep everything running smoothly and on task. She is always helpful and has a creative and strategic mindset in providing recommendations that will benefit my service lines. She is a true collaborator, and I always look forward to my meetings with her.”
Tarra Lowe, Baptist Health South Florida
“Amy is a delight to work with. Not only is she organized, collaborative and someone who brings innovative ideas, but she is also an all around great person. Her positive energy is contagious and seeps into all she does.”
Betsy Davidian, Memorial Sloan Kettering Cancer Center
Get in Touch!
If your messaging feels messy or your strategy stalled, I’m here to help you untangle it. Let’s talk.
FAQs
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Whether you’ve got a clear plan or a half-baked idea, we’ll figure it out together, starting with a free consult.
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Pricing depends on the scope and how fast you need to move. I’ll always be upfront, keep it fair, and get your sign-off before anything kicks off.
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I do my best work with decision-makers, fast movers, and teams that value collaboration, not just delegation. I also don’t take on copy that’s just chasing keywords. If it doesn’t have strategy behind it, I’m probably not your person.
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Absolutely. If you need one signed before we talk specifics, just send it over. I get that trust matters, especially when you're sharing the messy middle of a big idea.